When controversy calls, the internet is quick to answer. The latest controversy in question is Pepsi’s ad that was posted the evening of April 4 and features Kendall Jenner. Jenner is a familiar name, associated with the Kardashian family, and her presence in the ad has come under scrutiny. In the ad, Jenner joins a group of marchers who, according to BBC News, are part of a “heavily policed demonstration.” Jenner then hands a can of Pepsi to a somber police officer, and after he takes a sip, cheers begin to erupt. The new ad, regardless of its intent to “unify” people, is ignorant of the severity of our country’s current racial and socio-political contexts. Its allusion to demonstrations, such as the Black Lives Matter Movement, severely underplays the long-lasting struggle behind the movement. Additionally, by making Jenner, a white woman, the leader of the group and the one capable of “bridging the divide,” Pepsi misses the mark in terms of showing whose struggle racial inequality belongs to.

Read full article on Odyssey.
Follow Ariana Puzzo on Twitter @ari_puzzo


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