Coca-Cola is no stranger to controversy and the company’s latest advertisement for Sprite is no exception. The ad ran in Ireland and was on the receiving end of heavy backlash. According to Fortune, the ad featured billboards and Sprite bottles that had misogynistic and sexist messages such as, “A 2 at 10 is a 10 at 2” and “You’re not popular… you’re easy.” Understandably, people took to social media to express their outrage about the lines. However, while I am disgusted by the messages and the fact that the company approved them, I am not even slightly surprised.
My first thought when I read the original article about the controversy was that whoever thought it would be a good idea to sell those slogans must have just watched an episode of “How I Met Your Mother.” My second thought was that the issue of these slogans is much deeper than most people are willing to acknowledge. Our culture throws around these types of carelessly ignorant expressions as often as we greet each other or talk about the weather. They are commonplace and if people are truly as outraged as they present themselves to be, then we must try to do more than simply complain online.